Object

Now.

now. active smartphone

now. is a smartphone promising an adventure-first product experience. A full rubber housing and subtle protective details result in a device for an active lifestyle.

The design of many smartphones today draws upon the semantics of jewelery, often resulting in precious and luxurious yet fragile objects. Metal housings with intricate details or large glass surface remind of expensive watches.

The beautiful but delicate design of these products that we constantly use in all kinds of situations is then hidden in functional cases.

Now. challenges this notion and promises an adventure first product experience. No matter wether you love to skate, surf, hike or spend your time in a dusty workshop, this smartphone is made for everyone who enjoys an active lifestyle.

Together with features such as the extended frame in the front, a port cover or the recessed rear camera, the full rubber housing protects the internals under all conditions.

Other Projects